Whiskybase Partnerships
Hi, we’re the partnerships team at Whiskybase.
We connect our community of over 5 million whisky fans with the brands, bottlers, distilleries, retailers, and auction houses they love — and introduce them to new ones they’re waiting to discover.
Whiskybase is the world’s largest whisky platform. Because our community is so active, we see the complete picture of whisky passion: how people discover new whiskies, what bottles they choose to buy, the releases they choose to collect, and the drams they enjoy most.
Partner with Us
Choose the right opportunities for your business.
Distilleries, Brands, & Bottlers
Your own pages and brand identity, with options to enhance storytelling and engagement.
Distributors & Retailers
Seed samples of key products, get noticed, & link directly to your preferred sales channel.
Auction Houses
Integrate with Whiskybase to boost sales and discoverability.
Our Global Reach
Members in over 150 countries, with fastest growing audiences in the United States and Asia.
- Founded in the Netherlands, our community now spans the world.
- 6,500 retailers listing whiskies. Over 180,000+ listings.
- Integration with every major whisky auction house.
Why Work With Whiskybase?
Say goodbye to money wasting social media campaigns. Engage your current and prospective customers when they’re thinking about whisky.
- We connect whisky fans with the brands, information, and whiskies they crave.
- Reach a highly engaged audience at their moment of consideration and purchase.
- 3.5 million ratings & reviews — the backbone of whisky community opinion, rather than a single voice.
- We help you connect the dots and deliver data-driven insights that can directly help your business decision making.
FAQs
Contact us to learn more about partnership opportunities.
Contact us and let’s see how we can work together.
No matter who you are, Whiskybase connects you with whisky fans around the world.
We understand your world — because we’re importer-exporters and shopowners too.
The Whiskybase Shop in Rotterdam is an ever-changing lineup of new, old, and rare whisky—and we ship worldwide.
Retailer Programs
From Free Listings to Sponsored Retailers and Featured Partners — choose the level of visibility and control that fits your shop.
Free Listings
- Manual submissions reviewed by moderators
- Shown to 20% of the audience
Sponsored Listings
- Priority placement
- Up to 5× more impressions vs Free Listings
- Automatic feed option
- Updates daily
- Performance snapshots to understand your data and CTRs
Featured Retailers
- Newsletter mention
- Included display ads
- Placement in “Explore section” on Featured Retailer Page
- Performance snapshots and Insights reports
- ~5× more impressions vs Sponsored
Marketplaces (e.g. eBay, Amazon), Social Media sales (e.g. Facebook, Instagram) or multi‑URL (e.g. two or more TLD) setups are not eligible for the above listings. Contact us for tailored options.
How Sponsored Listings appear
Be seen above Free Listings right on the page where members are considering a bottle.
- Priority placement on relevant bottle pages
- Label displayed: Sponsored Retailer
- Optional automatic daily feed keeps stock/prices fresh
Distributor Programs
Want to help the brands you carry and all your retail partners? Partnership with Whiskybase helps you achieve global and local goals.
- Seed samples among Whiskybase members to gain more product ratings and reviews—which correlate closely with higher sales volume
- Educate your representatives, shop purchasers, ambassadors with consistent messaging on brand and product pages
Retailer FAQs
Learn more about adding your shop here
Learn more about creating listings here
Learn more about how listings work here
Learn more about Automated Listings here
Learn more about managing your shop listings here
Ready to connect with more whisky buyers?
Connect your auctions with the world’s largest whisky community.
Only Sponsored Auction Houses are listed on Whiskybase. Our 3‑month initial engagement ensures you results and time to benchmark performance.
Programs for Auction Houses
Choose the level of visibility and promotion that fits your auction calendar.
Auction Listings
- Auctions published directly on Whiskybase
- Automated auction feeds to keep lots current
- Whiskybase expert moderators support your own team and step in when automation doesn’t match
- Auction Listings carry a “Sponsored” label
Auction Boost (Display + Newsletter)
- Boost visibility before or during your auction
- Targeted display ads across Whiskybase
- Newsletter tie‑ins to reach community members’ inboxes
Custom Partnerships
- Tailored, long‑term visibility aligned with your campaign goals
- Combines Auction Boost with additional targeting & extras
- Market-specific campaigns & seasonal activations
Detailed reports after each auction
Understand your lots’ visibility and engagement with metrics that matter.
- Total impressions and click‑through rates (traffic to your site)
- Top 25 lots
- Visibility & engagement breakdowns
More reasons to work with Whiskybase
- All auction listings also appear on Whiskystats at no extra cost
- Looking for bidders? We have the audience. Looking for sellers? We can help you find them.
- Auctions and retailers serve different needs — our members engage with both.
List your Auctions on Whiskybase.
We help your story resonate with whisky fans worldwide.
Every whisky distillery, brand, and bottler has a page on Whiskybase. Your page is an opportunity to enhance storytelling, highlight key whiskies, and deepen engagement with your biggest fans.
Your Page on Whiskybase
Pages for everyone; Enhanced Pages for deeper brand storytelling and promotion.
Your Page
- Basic Information (name, region, limited description)
- Links to all of your whiskies
- User-Generated Timeline content
Enhanced Page (Yearly Subscription)
- Expanded About Section; Share messages from your team; Enrich your brand story on Whiskybase with help from our editors, if needed
- Go beyond the ratings, and highlight your key whiskies with descriptive text
- Regular performance reports to better understand engagement & product performance
Additional Add-Ons
Newsletter + Display Ads
- Seasonal launches, offers, and tie‑ins
- Geo‑targeted Display Ads let you reach your customers in their language
Campaign Pages
- Rich pages including videos, large-format slideshows and deep storytelling
- Global or geo-targeted local execution
- Combine with display ads to drive campaign messaging—and traffic to your own URL
Sampling & Seeding
- Get new bottles and samples to members of the whiskybase community
- Drive ratings and reviews that impact global retail performance
Bespoke Reports
- Drive ratings and reviews that impact global retail performance
- Competitor analysis
Whiskystats Insights
- Secondary vs retail performance
- Pricing strategy support
Ecommerce Promotion
- Promotion to our global audience
*if sold in the Whiskybase Shop
Benefits for Brand Partners
- Partnership with Whiskybase supports all of your distributors & retailers
- Localization tools enable country‑level campaign execution
- Add‑ons available exclusively to Brand Partners
FAQs
Free Pages do not support images, videos, or other rich media. This means you cannot add visually engaging storytelling elements such as photos, maps, or promotional visuals.
Enhanced Pages also let you add images, videos, and location maps, giving you the tools to tell your story more effectively and increase your visibility to new whisky enthusiasts eager to discover your brand.
In addition, Enhanced Pages include detailed reports showing how your brand is performing on Whiskybase, allowing you to track engagement and understand your audience better.
If you wish to promote your own products, you can choose to display your own ads on your Enhanced Page for non-logged-in users and non–Whiskybase Plus Members.